Meet the BLOOM Team

Shelley Moore
President, Co-Founder

The designer of BLOOM®, Shelley founded Insight Strategic Concepts® Inc. in 1999 and the BLOOM performance optimization system in 2002. She originally designed BLOOM as an online solution to facilitate Insight’s services in helping clients align specific strategic initiatives with the roles and expectations of their employees. Today, BLOOM has grown to be an independently demanded product that assists business owners and HR managers with Insight’s proven methodology to align people performance and development with role expectations and strategic growth plans. Shelley is BLOOM’s chief designer and visionary. She oversees individual client implementations and project mapping as an input to all client setups, training, customer service, new product development, and leads the company’s sales and marketing initiatives.

 

Michael Connelly
Lead IT Developer, Co-Founder

The developer of BLOOM, Michael has had an uncanny way of understanding Insight's needs to serve clients and has developed the perfect web application to do just that. Michael has 18 years of experience in accounting and software development in the fields of government, healthcare, manufacturing, non-profits, and small business including start-ups. Michael has been Insight's Pathfellow partner since 2000 and has developed many client web applications together. Michael oversees server setup and maintenance, programming new BLOOM features into the platform, technical service, and data management.

 

Julie Warner Miccichi
Director of Business Development

Julie is an entrepreneurial self-starter who has a background in software consulting and small business start up. She has 15 years experience designing and implementing software solutions that maximize efficiencies and profits for medium and large corporations. She is responsible for leading the implementation of the sales and marketing business development model for the BLOOM as well as expand Insight's business presence in the southeast market. Her role is to convey how BLOOM is a feature-rich and an affordable solution to very common growth issues that all organizations face. She also introduces Insight and BLOOM to complementary organizations interested in building partnerships to collectively serve small and midsized businesses.