Shelley Moore


As the chief strategist and designer of the BLOOM Performance Management System®, Shelley is a careful listener and contributor to HR strategy for our clients. She digs deep to understand the cultural connections needed to implement solid talent and performance management.  Via Insight Strategic Concepts® and BLOOM, her background includes over 23 years of business experience with deep involvement in research, marketing planning, sales, product development, international business, accounting, human resources, strategic planning and leadership development.


Michael Connelly

Technical Advisor/Co-founder

As a seasoned technology strategist, designer, and developer, Michael transformed the BLOOM concept from whiteboard to reality. He is an in-demand consultant working with large global firms in the fields of User Experience, Customer Experience, and Information Architecture.


Justin Maust

Leadership Speaker, Trainer and Coach

Justin is a certified speaker, trainer and coach for the John Maxwell Team. His business, athletics, and youth leadership experience provides him a unique ability to connect with any audience. His personal “hold nothing back” style will challenge you to live life full of passion and stay focused on your mission. Justin will energize your organization while living out his own legacy. His skills, passion, and strong network of professional resources will help any team transform their culture to improve effectiveness.


Bryan Moore

Marketing and Social Media

Bryan manages and directs all BLOOM marketing related projects to translate the business strategy into the brand and marketing communications. As the Lead Designer and Creative Director, Bryan assures we are connecting with customers with the BLOOM brand, website, print marketing and other communications. With almost 15 years of marketing and design experience, Bryan brings a lot to the table from logo design to online marketing and compete brand engagement strategies for BLOOM in addition to Insight SC's clients.